
CS-Connect
2024
/
Visual design
/
Branding
/
Logo design
/ About the project
Customer Success Connect, short CS Connect, reached out to me for a rebranding project aimed at creating a memorable brand identity that would represent their community.
CS-Connect
2024
/
Visual design
/
Branding
/
Logo design
/ About the project
Customer Success Connect, short CS Connect, reached out to me for a rebranding project aimed at creating a memorable brand identity that would represent their community.
Process
We started with a 1 on 1 workshop do define the key values and visual direction. After that I could start working out some logo ideas and first drafts of the visual direction. When creating a branding, I often start with designing a logo. Because in some cases, the logo is the only face of the brand. So it needs to stand out and capture a sense of the company.
Process
We started with a 1 on 1 workshop do define the key values and visual direction. After that I could start working out some logo ideas and first drafts of the visual direction. When creating a branding, I often start with designing a logo. Because in some cases, the logo is the only face of the brand. So it needs to stand out and capture a sense of the company.
Process
We started with a 1 on 1 workshop do define the key values and visual direction. After that I could start working out some logo ideas and first drafts of the visual direction. When creating a branding, I often start with designing a logo. Because in some cases, the logo is the only face of the brand. So it needs to stand out and capture a sense of the company.


Proposals
We had a few options we liked for the visual identity. I like to propose options that I feel that would fit the brand. Creating a visual identity is a teamwork between me and the client. So I involved the client and he helped me decide on the direction he wanted to follow.
Proposals
We had a few options we liked for the visual identity. I like to propose options that I feel that would fit the brand. Creating a visual identity is a teamwork between me and the client. So I involved the client and he helped me decide on the direction he wanted to follow.
Proposals
We had a few options we liked for the visual identity. I like to propose options that I feel that would fit the brand. Creating a visual identity is a teamwork between me and the client. So I involved the client and he helped me decide on the direction he wanted to follow.



Result
When the direction was clear, it was time for me to lay out all the brand assets, systems and design rules. I also like to incorporate some touchpoints to give the client an idea on how certain brand elements can be used.
Result
When the direction was clear, it was time for me to lay out all the brand assets, systems and design rules. I also like to incorporate some touchpoints to give the client an idea on how certain brand elements can be used.
Result
When the direction was clear, it was time for me to lay out all the brand assets, systems and design rules. I also like to incorporate some touchpoints to give the client an idea on how certain brand elements can be used.





Looking forward to new projects
& opportunities.
©LisaLapon
Currently taking new projects.
lisa.lapon@gmail.com